1. Create and share content: Create content that is interesting, relevant, and engaging to your target audience.
2. Use hashtags: Hashtags can help your content reach a wider audience. Use relevant hashtags to make your content easier to find.
3. Engage with your audience: Respond to comments, engage in conversations, and ask relevant questions to build relationships with your audience. Don’t neglect the community who is already engaging with you and your content!
4. Join communities: Find and participate in relevant online communities to build relationships. We naturally like to share, and promote our friends. Find your friends by being a friend.
4. Utilize your community: Liking, commenting, sharing others work that you love, or sharing your friends work can be a great way for them to not only notice you but want to reciprocate the love.
6. Share your work: Use social media as an extension of your portfolio. Clients, buyers, and art directors are all on social media. What do you want them to see when they stumble upon your social media. Let it be a reflection of who you are and the work you create.
7. Advertise: Utilize online advertising platforms to reach a wider audience. Also just talk about what you have new out in the world! Be your biggest cheerleader. Don’t be scared to promote your services or your work & then do it again and again.
8. Analyze results: Monitor and track your results to understand what’s working and what’s not. Make adjustments as needed.