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Creative Brief Member Spotlight – Gabrielle De Winter

Creative Brief Member Spotlight – Gabrielle De Winter

Creative Brief Member Spotlight

We love spotlighting our Creative Brief Members!
Artist Spotlight – Gabrielle De Winter

Gabrielle De Winter Designs

Gabrielle is a lifelong artist and creator, starting from making mud pies and beaded jewellery to exploring printmaking, drawing, watercolour, creative writing, and silversmithing.

In 2006 she completed the Langara Fine Arts program in Vancouver, and her passion for art has never wavered since. She discovered her love for surface pattern design and completed the Immersion Course with Bonnie Christine in 2023.

Her creative inspiration stems from her children, her shared love for nature, thrifting, and the creative process. She firmly believe that the key difference between being an artist and not is the execution of ideas. No matter how brilliant an idea may be, it must be brought to life through creation.

My Journey Into Pattern Design…

Gabrielle had just finished writing a fantasy adventure story for her children and was dreaming up ways to illustrate it herself. While exploring ideas, she stumbled upon an ad for the Immersion Course; and that’s when she discovered the world of surface design.

As a child, she had always imagined designing stickers and wallpaper when she grew up, but it wasn’t until she watched one some simple introduction videos that everything suddenly clicked. From that moment on, she was hooked; and she’s been “doing one thing a day” since June 2023.

My Creative Process…

Gabrielle creates beautifully hand-drawn, analog repeating patterns: all starting with the simple tools of pencil and paper. 

She begins by thoughtfully planning her designs on paper, sketching out each motif with care. Using her lightbox, she then brings those sketches to life in ink, marker or watercolour before scanning them and refining everything digitally.

With the help of Adobe Illustrator, she transforms her hand-drawn artwork into vectored seamless, polished repeating patterns.

Why I love the Briefs…

I love the Creative Briefs from the Creative Studio because they’re like a treasure map; clear enough to guide you, but open enough to make the adventure your own.

Plus, they save me from staring at a blank page wondering if caffeine counts as a creative strategy.

My Biggest Win

Since starting with Creative Briefs I am now a designer for Artza & Co!

 

 

My Tip Tips…

My biggest secret weapon is my SPD buddy, Davie Pocstar. She is my ride or die and the one who told me to join Creative Studio. She is my accountability partner and we will give each other constructive feedback and check-ins daily.

Being an independent artist doesn’t have to be lonely. My advice is to get yourself a Davie, if you haven’t yet.

Its okay to be vulnerable, and put yourself out there to connect and find these friendships and partnerships that keep us going.

Want to see more of Gabrielle's work?

Click Here

We love hearing from & spotlighting our Portfolio Building Creative Brief members!
If you are a member & would love to be featured submit below.

Studio Chat – Top 9 Tools to Streamline Your Art Business

Studio Chat – Top 9 Tools to Streamline Your Art Business

9 Must-Have Tools
for Managing Your Creative Business

 

Running a successful art business takes more than just creative talent—it requires the right tools and systems to stay organized, save time, and maximize productivity. Whether you’re an illustrator, surface pattern designer, or aspiring creative entrepreneur, having the right setup can transform how you work. Here are the nine essential tools and systems we swear by for managing our art businesses.

1. Adobe Creative Suite

No art business is complete without Adobe. From Illustrator for vector designs to Photoshop for mockups and editing, Adobe remains the industry standard. While it’s an investment, learning Adobe programs can open doors to more in-house opportunities and professional collaborations.

Tip: Pair Adobe with Procreate or Fresco for intuitive sketching and digital artwork.

2. Canva

Originally snubbed by many professionals, Canva has become a go-to for quick, polished social media graphics, PDFs, and presentations. Its user-friendly interface allows even non-designers to create cohesive branding materials.

Why We Love It: Canva is a lifesaver when working with virtual assistants or team members who don’t have Adobe expertise.

3. Airtable

Think of Airtable as Trello meets Excel but with added magic. It helps you organize tasks, portfolios, and even client information seamlessly. Use it to create shareable databases for clients or streamline your workflow with custom views.

4. Dropbox

Your art files are your business’s lifeline. Dropbox offers peace of mind with its file storage and backup capabilities. You can free up your computer’s space by unsyncing older files while still accessing them online when needed.

5. ThriveCart

Selling courses, workshops, or digital downloads? ThriveCart’s one-time payment model makes it a budget-friendly alternative to platforms like Kajabi. It’s an excellent option for growing educators or artists looking to monetize their expertise.

6. Flowdesk

Flowdesk makes email marketing both beautiful and intuitive—perfect for creatives! Its templates help you create aesthetically pleasing emails that reflect your brand effortlessly.

Pro Tip: Start with their 50% off affiliate link to save on your first year.

7. Google Workspace

Google Sheets, Docs, and Drive are indispensable for managing your business. We use it for everything from tracking licensing deals to creating art call submissions, Google Workspace keeps everything centralized and collaborative.

8. Pantone Connect

For designers working with manufacturers or clients requiring precise color specifications, Pantone Connect is invaluable. It converts colors seamlessly and ensures consistency across projects. While it’s a niche tool, it’s worth considering as your business grows.

9. Zoom

From virtual client meetings to recording educational content, Zoom is a staple in any modern creative business. Its paid version allows for longer sessions, which is a must for in-depth collaborations or workshops.

 

With the right tools, you can simplify your processes, improve your productivity, and focus on what you do best—creating amazing art. You don’t have to integrate all nine tools in one go! Simply start by evaluating your current systems and identify which tools will address your pain points most effectively.

 

If you would love to dive into this topic more then get FREE ACCESS TO OUR STUDIO CHAT LIBRARY  HERE

There is an entire video library of chats and it’s totally FREE!

In the library we cover topics including:

– Failing Forward

– Myth Busting

– The Power of Batch Working and lots more

 

Studio Chat – Breaking Free From the Comparison Trap

Studio Chat – Breaking Free From the Comparison Trap

Breaking Free from the Comparison Trap:
Navigating Industry Pressure

 

Comparison is a natural, but often unhelpful, part of any creative career. Whether it’s seeing someone else land your dream project or scrolling through flawless Instagram feeds, it’s easy to feel overwhelmed or behind. Here’s how to navigate the comparison trap and refocus on your own journey.

Identify the Root of Your Comparisons
Are you comparing time, skills, or achievements? Understanding the source helps you address it. For example, if lack of time is the issue, choose one manageable goal and focus your limited hours on it. If it’s skill-based, dedicate time to mastering one area, like improving your gouache painting or learning new software.

Lessen the Noise
Mute, unfollow, or take a break from accounts that trigger feelings of inadequacy. It’s not about shutting others out but protecting your headspace. Eliminate distractions like endless scrolling or overloading on tutorials. Instead, focus on your unique path and clear goals.

Embrace the Season You’re In
Every designer’s journey is different. Some seasons are for learning and growth; others are for rest or juggling multiple priorities. There’s no finish line in creative careers—every small step forward counts as progress.

Turn Comparison into Motivation
When comparison arises, reframe it. Instead of frustration, view it as a reminder of your goals. Let it reignite your drive, not diminish your worth.

By focusing on your own journey, eliminating external distractions, and celebrating progress, you can quiet the comparison trap and stay centered on what truly matters: creating work that lights you up and aligns with your vision.

Want to hear more on this topic? What are you waiting for? Head on over to our Video Library to listen to the entire conversation!

If you would love to dive into this topic more then get FREE ACCESS TO OUR STUDIO CHAT LIBRARY  HERE

There is an entire video library of chats and it’s totally FREE!

In the library we cover topics including:

– Pivot or Perist?

– The Power of Insight

– Sharing Like a Pro and lots more

 

From Moodboard to Motif: Designing Autumn-Inspired Patterns with Purpose

From Moodboard to Motif: Designing Autumn-Inspired Patterns with Purpose

From Moodboard to Motif:
Designing Autumn-Inspired Patterns with Purpose

Got a Moodboard Full of Vibes but No Direction? Let’s Fix That.

 

Ah, autumn. That cozy, scholarly season that smells like spiced lattes, damp forest trails, and vintage bookstores. If the phrase Oxford Autumn makes your creative heart beat a little faster, you’re not alone. But how do you actually translate all that moody moodboard to motifs with tweed-coated magic that matter?

This tutorial-style guide will walk you through designing fall-inspired patterns that feel intentional, professional, and portfolio-ready. Whether you’re building out your next licensing collection or just want a fresh addition for your shop, consider this your creative nudge and step-by-step blueprint.

 

1.  Start with Seasonal Cues

Before you start sketching leaves and plaid willy-nilly, let’s talk inspiration with direction.

This season’s muse? Think Oxford Autumn: a blend of academia, foggy woods, and British heritage. It’s part dark academia, part outdoorsy prep.


Gather textures, colors, and symbols like:

  • Vintage textiles (tweed, plaid, corduroy jackets from your grandpa’s closet)

  • Autumn botanicals (oak leaves, pressed ferns, spiky seed pods)

  • Academic icons (library cards, fountain pens, wax seals)

  • Outdoor mood (foggy stone paths, rainy sidewalks, mossy bark)

Take a moment:
Set a timer for 20 minutes and pull together 10–15 images that evoke this aesthetic. Use Pinterest or a digital collage tool. Don’t just grab the obvious—go for textures, lighting, and emotion. You’re building a vibe, not a shopping list.

2. Curate & Clarify Your Moodboard Theme

Moodboard built? Great. Now let’s refine that visual chaos into a creative concept.

Ask yourself:

  • What three words best describe this moodboard? (e.g., “Scholarly, moody, textured”)

     

  • What motifs or visual structures are standing out?

     

  • What aspects could you shape into a hero pattern or a supporting print?

     

Take Action:
Write a one-sentence creative direction to guide your design process.
Example: “A moody check inspired by library floors and rainy cobblestones.” Boom—now you’re designing with purpose.

3. Move into Motif-Making

This is where you roll up your sleeves and get those ideas out of your head and onto paper (or screen).

Here are some ways to begin:

  • Sketch organic elements from your collage—pressed leaves, rain-speckled glass, book spines.

  • Play with overprinted textures (try combining botanical lines with tartan backgrounds).

  • Layer hand-drawn illustrations over geometric forms for that perfect blend of structure meets storybook.

Make a start:
Start analog if you’re stuck. Grab a pencil, sketch on scrap paper, or use a brush pen. These raw ideas can later be refined digitally. The goal here isn’t pretty—it’s progress.

4.  Digital Translation Tips

Taking your motifs digital is where things come to life (and get portfolio-worthy).

Some style guardrails to keep your autumn aesthetic cohesive:

  • Use a limited color palette pulled from your moodboard: think deep oxblood, ochre, moss green, and charcoal.

  • Keep textures subtle—more “grandpa’s sweater knit” than “grunge brush explosion.”

You’re aiming for sophistication here. Even playful designs should feel grounded and wearable.

5. Build Your Pattern & Pitch

Your motifs are done—now what?

Time to plug them into a full repeat and start thinking commercially. Here’s how:


Turn your motif into:

  • A hero pattern (complex, repeat-heavy, attention-grabbing)

  • A blender (smaller scale, supports your hero in collections)


Ideal product applications:

  • Bookcloth textures for journals or planners

  • Stationery suites and library-themed paper goods

  • Men’s shirting or outerwear

  • Throw pillows or cozy home textiles

Bonus Tip:
Save that original moodboard! It makes fantastic behind-the-scenes content for social, or a storytelling asset for clients when pitching your collection.

Share Your Work: Moodboard + Motif Challenge


We want to see your Oxford Autumn creations!

Post your moodboard + motif combo on Instagram or Threads with the hashtag #CSCAutumnAesthetic. We’ll be featuring a few faves across our channels and maybe even spotlighting them in our next newsletter

Ready to Dive In?


Want more tips like this? Grab our free downloads and resources to jumpstart your portfolio building:
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Peek Inside the Creative Brief Library: 


Still feeling overwhelmed? You’re not alone. Come join our community and learn step‑by‑step how to create with confidence.

    Talk soon!
    Fleur & Ryann
    Creative Brief Member Spotlight – Susan Castillo

    Creative Brief Member Spotlight – Susan Castillo

    Creative Brief Member Spotlight

    We love spotlighting our Creative Brief Members!
    Artist Spotlight – Susan R. Castillo.

    Susan R. Castillo .

    From crafting Barbie cars out of tissue boxes to designing patterns that dance across fabric and walls, Susan R Castillo has always followed her creative spark.

    A graphic designer turned surface pattern artist, she transformed setback into opportunity, blending whimsy, resilience, and heart into every design—proving it’s never too late to reinvent yourself or chase the art that lights you up.

    Why I love the Briefs…

    What I love about the Portfolio Building Creative Briefs is how they nudge my creativity beyond its comfort zone.

    My doodles often plant the seed for a pattern, but these briefs are like a spark—turning a simple idea into something more refined, more intentional. They help me stretch, explore, and bring my imagination to life in new ways.

    Celebrating Progress…

    Every Creative Brief feels like planting a seed. Each one nudges my creativity in new directions, helping me grow a portfolio that’s starting to bloom with potential.
    No big wins to shout about (yet!), but I can feel something taking root—and I have a feeling it’s going to blossom beautifully.

    My Tip Tips…

    My top tip: treat each brief like a creative playground, not a test.

    I give myself permission to explore without pressure—sometimes that means starting with a quick doodle or color palette to break the ice.

    Also, setting mini deadlines helps me stay on track without feeling overwhelmed. Progress over perfection keeps the momentum (and joy!) going.

    Want to see more of Susan's work?

    Click Here

    We love hearing from & spotlighting our Portfolio Building Creative Brief members!
    If you are a member & would love to be featured submit below.