
Creative Brief Member Spotlight – Kristy Vargo
Creative Brief Member Spotlight
We love spotlighting our Creative Brief Members!
Artist Spotlight – Kristie Vargo.

Kristie Vargo of
Kristie Lyn Studios
As a child, Kristie slept with a box of crayons. She invented board games and wrote fanciful stories. She drew colorful pictures and painted with water on sidewalks. She created wooden sculptures from scraps in her father’s workshop.
Now, Kristie is a Chicago-based illustrator who replaced water with watercolor (and more), and is creating designs that tell stories through nostalgia.
Why I love the Briefs…
I love a project and the Creative Briefs are all the best things about projects! The amount of information and knowledge that is shared each month is fantastic.
They have pushed me to be thoughtful about pieces I want to add to my portfolio, and given me direction on trends and pitch timing.
I see them like a Christmas morning gift on the first day of each month – I can’t wait to open and see what’s inside!
My Biggest Win
Although I haven’t had a win with a specific pattern I created
with the briefs, I have had wins BECAUSE of the patterns I added to my portfolio from the briefs.
Because of my professional portfolio, clients have hired me to create custom patterns such as, wallpaper for a coffee shop in Florida, four patterns for a new upscale pyjama company, and pattern for the 2024 advent calendar from a candle company!
My Tip Tips…
When I open a new brief, the first thing I consider is how it will work in my portfolio. If I already have a lot of the subject matter, how can I interpret it differently?
I always filter the brief through my style lens and color preferences.
In the first week of the month, I brainstorm collection ideas, do some visual research, plan out motifs, and consider new pattern styles I want to explore.
Want to see more of Kristie's work?
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