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Creative Brief Member Spotlight

Artist Spotlight Sina O'Keeffe

December 11, 2023
Sina is a surface pattern designer and illustrator from the tropical Top End of Australia.

She draws inspiration from nature, plants and wildlife around her, as well memories from her childhood home of Germany.

While out for a walk with her husband and two dogs, you can often spot her taking snaps of “inspo” ready for the next pattern.

If you would love to see more of Sina’s designs click here

I am getting so much joy and value out of the briefs. They provide me with inspiration, guidance and a starting point to create some art.

It helps me to embrace making smaller collections on a more regular basis. At the same time I am not just improving my pattern skills and growing my library – I have also finally started my email list!

I had been holding off on it for ages, because I thought “what am I going to write about every month?”. Now I send out one newsletter a month where I share my mini collection of the month and a little freebie screen saver with one of the patterns.

This keeps me motivated and accountable without being overwhelming.

I like to read and digest all the brief material at the beginning of the month and then just sit with it for a while. If some ideas immediately pop into my head, I will note them down or make a quick sketch.

I also love to quiz my friends and colleagues, like “Hey, what’s the first thing that comes to your mind when you think about spring?” They are like my real life Pinterest board of inspiration and the variety of ideas and responses really gets my creative juices flowing.

They also add an element of accountability, because now they are invested too and they want to see you make that pattern about tulips…or spring rolls, haha!

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