Creative Brief Tip

Creative Brief Tip – Know What to Pitch to Clients and When

And when it comes to pitching artwork to clients, understanding the right moment to make your move can be the difference between success and missed opportunities.

Your secret weapon in this strategic game? The Monthly Creative Briefs. These documents aren’t just a collection of guidelines; they’re your timing guide for success.

Every Monthly Creative Brief comes with a recommended pitching timeframe aligned with the month’s theme, which is carefully designed to maximize your chances of catching the client’s attention.

There are a number of things we have considered when designing these breifs.

Seasonal Relevance: Many Monthly Creative Briefs revolve around the seasons and holidays. For example, if a brief highlights the need for Christmas-themed artwork, you should pitch your ideas well in advance to allow time for selection and production. The same goes for spring-themed designs or summer campaigns. Keep an eye on these seasonal trends, and pitch accordingly.

Early Bird Catches the Worm: Many companies prefer to get ahead of the game. They might look for summer-themed artwork in the dead of winter or start planning Halloween campaigns in the summer. Be proactive and aware of these industry patterns, and pitch your ideas early.

Competitive Advantage: Being in sync with the recommended pitching timeframe gives you a competitive edge. You’re more likely to have your proposals reviewed and considered, as your ideas align with the companies vision and timeline.

Success in the creative field often hinges on knowing what to pitch to clients and when. The Monthly Creative Briefs offer invaluable insights into the perfect timing for your pitches. So, start making the most of your briefs and begin pitching your ideas with the art of timing.