Creative Brief Member Spotlight
We love spotlighting our Creative Brief Members!
Artist Spotlight – Kim Hallquist.
Kim Hallquist of
Kim Hallquist Designs
Kim Hallquist is a nature-loving surface pattern designer who brings the outdoors to life with playful, colorful prints. Inspired by hikes with her family and fueled by puns (the cornier, the better), her designs add a bright, cheerful twist to kids’ clothing and cozy home goods.
My Journey Into Pattern Design…
I was a burnt-out in-house graphic designer who had lost her creative spark. I knew I needed something that felt more ‘me’.
I stumbled into surface pattern design while playing around with art just for fun—and instantly fell in love. It was the creative freedom I’d been missing!
Now I get to blend my love for art, nature, and storytelling in
a way that fuels me every day.
My Creative Process…
My creative process always starts with the great outdoors—hiking trails, wildflowers, lakeside campsites… that’s where I feel most inspired. I’m constantly snapping pics or jotting down little notes when I’m out with my family.
From there, I start sketching and pulling together a colour palette (usually something a little unexpected but still playful and bright). Once I have a feel for the story I want the collection to tell, I jump into Procreate or Illustrator and start building out my motifs.
It’s all about capturing nature’s magic in a way that feels joyful, especially for kids’ clothes and cozy home decor.
Why I love the Briefs…
One thing I actually miss from my corporate design days is working from a solid brief—so these Portfolio Building Briefs are right up my alley!
I love having moodboards, keywords, and a clear direction to design from. But the marketing timeline? Total game changer.
It helps me stay focused and plan collections that actually get seen!
My Biggest Win
I got an inquiry about winter designs and totally panicked at first because I thought I didn’t have anything ready.
Then I remembered the Alpine Brief, sent it over, and ended up selling one of those designs!
Having the briefs really takes so much stress out of the seasons,
total lifesaver.
My Tip Tips…
Make sure that you use all the resources inside your membership!
I watched the feedback video for the previous art call and it was really helpful, especially in terms of staying true to myself because I kept second guessing what the client might be looking for.
Want to see more of Kim's work?
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